The research background
behind the retainer
I hold a PhD in Psychology and Quantitative Methods, and most of my career has been spent on the unglamorous side of research: building the measurement systems and research infrastructure that hold up once a program is actually under pressure.
At the Department of Defense, I led user research for Advana, an enterprise AI and analytics platform serving more than 100,000 users. That work informed a $15 billion recompete decision. On the Air Force's EITaaS program, my research shaped provisioning strategy across nine pilot installations for a modernization effort touching more than 800,000 personnel, and I received a Commander's Commendation for that contribution.
In healthtech, I found the trust gap at onboarding that was quietly capping adoption on an AI-powered platform, work that helped it grow from a few hundred users to more than 16,000. In fintech and Web3, I've mapped friction points in a tokenized asset platform navigating both TradFi compliance and DeFi mechanics. Earlier in my career, I built a proprietary research panel from zero to over 950 participants under HIPAA-adjacent and FDIC-regulated constraints, for clients including Pfizer, Eli Lilly, and M&T Bank.
I also publish Ground Truth, a research series on AI measurement and methodology, and built a capability measurement tool that helps teams design honest studies of what AI enablement actually does to the people using it. The full case studies behind all of this live on my main site if you want the detail.
What you're actually
buying
A monthly retainer for senior research strategy and advisory work. Not a project engagement, and not a full-time hire. Every retainer is month-to-month, with no long-term contract required. Work that outgrows this scope, a larger project, a longer engagement, gets scoped separately once we've talked.
Every engagement starts with a conversation about which of these your organization needs most this month. Not a fixed package you have to talk yourself into.